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10 Effective Social Media Posts for Real Estate!

Whether you are a seasoned real estate agent or just starting out in this sector, it is important to follow good practices on social networks. Social networks are an essential window for your business and can make the difference between a successful sale and a failure. Here are 10 effective social media posts for real estate!

Post quality photos and videos

Visuals are to real estate what butter is to bread: indispensable! So make sure you post quality photos and videos that make people want to see more of your property. If you can, use a professional photographer or videographer to showcase your property.

Put forward the assets of the property
Social networks are a great way to highlight the assets of your property. If you sell a house with a pool, for example, don't hesitate to mention it in your post and add a few photos. The same goes if your apartment is close to downtown or to amenities such as public transportation, schools or shops.

Be original
To stand out from the competition, it is important to publish original content on social networks. If you are selling an atypical property, such as a wooden house or a houseboat, highlight it and explain why it will appeal to buyers. You can also organize virtual visits or contests to win a night in your apartment for example.

Stay active on social networks
To sell your property, it is important to stay active on social networks. Post content regularly, and don't hesitate to interact with people. Answer comments and questions, and share your competitors' posts if you think it's useful.

Show professionalism
Social media is a great way to make a good impression on people. So make sure you always keep a professional tone, and don't hesitate to post your logo or business card. If you can, also create a professional website to showcase your business.

Use the right keywords
In order for your publications to appear in search results, it is important to use the right keywords. Put yourself in the shoes of the Internet users and use the terms they would use to find a property like yours. Don't hesitate to use SEO tools such as Google Adwords to target the right keywords.

Tailor your content to each social network
There are many real estate social networks, such as Facebook, Twitter, Instagram or Pinterest. Each of them has its own specificities, and it is important to take them into account to publish effective content. So adapt your content to each social network, and don't hesitate to vary the formats (photos, videos, texts, infographics, etc.) to attract the attention of Internet users.

1. Highlighting your customer reviews

Customer reviews are very important for the sale of a property. If you have positive reviews, don't hesitate to put them forward on social networks. A kind word from a customer is not only good for the ego, it is also good for business.

You can for example create a page on Facebook dedicated to your reviews, or publish testimonials on your website.

Reading what your customers say about you is one thing, hearing it from them is another. Making a customer testimonial video is a great way to showcase your business, drive traffic and give your customer their 15 minutes of fame!

Plus, if your customers can truly talk about how you helped them solve problems in the process, it can help showcase your added value better than anything else.

The best part about customer testimonial videos is that they are not very difficult to create. You need to start by contacting past clients and asking them to review your services. It is advisable not to wait very long after a sale to ask your customers, so that the experience is fresh in their minds. To help them be more eloquent and on-camera, you can also give them leads to follow.

Once you have your videos, you can put them together in a video editor like Adobe Premier, and your customer testimonial video is ready. You can add videos, photos of the ad, photos of the customer, and lively music to make the video more interesting to watch.

This will reassure viewers and make them more likely to trust your business.

2. Promoting your special offers

Promoting special offers and price reductions creates a sense of urgency and potentially increases sales. It also reduces the friction potential buyers might have when purchasing an expensive property, as they won't want to lose a good deal.

If you have any special offers going on, don't hesitate to highlight them on social media.

If you want to create special offers that generate leads, it's best to use a creative image with minimal but impactful text. Add a clear description in the caption, highlighting the best features and benefits of the property, and you will get real leads in no time.

For example, you can post a photo of your property with the promotion price, or create a video explaining the benefits of your offer. This will make people more likely to be interested in your property.

With this list of ideas, you should be well on your way to creating compelling real estate posts on Facebook that will help you generate more qualified leads.

3. Sold or rented properties

If you've recently sold or rented a property, don't hesitate to talk about it on social media. This will allow people to see that you are a serious and professional company, and that you are able to sell or rent a property quickly.

Most real estate agents send out 'Sold' postcards in their area of operation in hopes of getting other sellers to check them out. Whether or not this tactic is effective is not yet known. You can make better use of your time and resources by creating a video talking about the property you sold.

This does two things: one, you give other sellers insight into the type of property you can help them sell, and two, you set yourself apart from other real estate agents who just send out postcards.

To make a great 'Sold' video, start with the challenges the homeowners faced in selling the home, how you helped them solve them, and add a compelling offer and call to action at the end of the video.

For example, if your clients struggled to sell their home for a very long time, you can highlight how you helped them sell their home and add a compelling call to action in your video.

4. Showcasing your team

Internet users often tend to trust companies that have a strong and professional team. If you have a team of salespeople or real estate agents, don't hesitate to highlight them on social networks. For example, you can post photos of your team at work, or create a video introducing each of your team members.

An introductory video is a great way to introduce your services to your potential audience, as not everyone who views your page or online presence will likely know you. So, creating a video talking about your experience, past projects and skills is a great way to break the ice and get people to hire you.

It also gives your prospects an idea of your personality so they can make a personal connection with you and your content. This will make them more likely to trust you and do business with you in the future.

To create a great introductory video, first decide on the purpose of the video. For example, the purpose of your presentation video may be to showcase your expertise through your accomplishments or to highlight your values by explaining how you work.

Then, start writing a script with a brief overview of your background and add interesting anecdotes, solid statistics, etc., to help your prospects understand how you can solve their problems and why they should do business with you.

This will make them more likely to trust your company.

5. Showcase the neighborhood

Neighborhoods are often the best advertisement for a business.

Since prospects want to make sure the neighborhood they're going to live in fits their lifestyle and personality, promoting the neighborhood and local attractions helps you attract the right people to your property.

The fast-paced real estate marketing video gives the prospect a glimpse of the luxurious interiors and lifestyle they will be able to enjoy once they move in. The aesthetically pleasing visuals and compelling narrative make prospects want to learn more about the property.

To create a promotional video highlighting the neighborhood, include photos of nearby attractions. If your neighborhood is located near airports, subway stations, schools, colleges and hospitals, highlight these in your video as well. For narration, upload a voiceover. End your video with a compelling call to action to drive inquiries from prospects.

6. Highlights

Real estate is an industry that often has its ups and downs. If you've had a particularly rough year or have made some great sales, don't hesitate to talk about it on social media. This will make it more likely that people will be interested in your business.

Many real estate agents make the mistake of thinking that by showing numbers and accomplishments, they will showcase their expertise and experience to prospects and get more leads.

But your prospects want to know how you can add value to their lives and solve their real estate problems. That's why it's critical to present your highlights in a way that conveys the value you bring to the table and positions you as the best person or agency for their real estate needs.

7. Upcoming events

If you have events coming up in your real estate business, don't hesitate to highlight them on social media. For example, you can post pictures of the event, or create a video explaining what will happen.

Events are a great way to network and share valuable information with potential buyers while boosting brand awareness and building trust. So, if you're hosting an event, create some real estate videos and promote them to attract more guests to your event.

Be sure to post about relevant events in the area and regularly feature a growing business in the area.

8. Real Estate News

Internet users are often interested in real estate news. If you have information to share, don't hesitate to post it on social networks. For example, you can create an infographic showing the latest market trends, or post an article explaining current regulatory changes.

Since real estate trends are always changing with the market, prospects want to stay informed, so they can get good deals and offers if they are buying or selling their home. And if you're the one sharing these updates, you're more likely to gain credibility as a trustworthy agent.

To create a real estate market update video, conduct a poll or survey on your social media handles and make a list of questions your prospects have. Then, find statistics and data to answer their questions. Finally, offer a FREE gift or report to encourage prospects to sign up for your list.

9. Real estate tips

Internet users are often looking for real estate tips. If you have tips to share, don't hesitate to post them on social networks. For example, you can publish an article explaining how to choose the right property, or create a video showing the different steps of selling a property.

Sharing answers to your clients' most frequently asked questions or biggest challenges is essential to positioning yourself as a trustworthy and reliable agent. You will also be very present in the minds of your potential clients if you frequently post value-added messages.

You can create valuable content on everything from valuing a property, to what to consider when buying a property, to making an offer, to negotiating.

To create a valuable post in less than 5 minutes, make a list of your prospects' most frequently asked questions and turn the answers into posts. Then, add an attention-grabbing tagline, a professional photo, and use bullet points and emojis to illustrate your point.

10. Decorating inspirations

Real estate is often a topic of interest to people online. If you have decorating ideas to share, don't hesitate to post them on social networks. For example, you can create a photo gallery of the latest decorating trends, or post an article on how to decorate a small space. This will make it more likely that people will be interested in your business.

Decorating tips and DIY for beginners are useful topics that can boost visitor engagement. In a fast-paced world, people are looking for practical and reliable ways to get things done.


In conclusion, social media is an indispensable tool to promote your real estate business. Do not hesitate to publish regularly interesting and varied content in order to arouse the interest of Internet users. If you follow these few tips, you will soon be able to generate more traffic on your website and convert Internet users into potential customers!