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How to choose a digital agency: the 8 essential criteria

How to choose a web agency? This is a question that many online entrepreneurs ask themselves. After all, it is a crucial step for the success of your web project!

In today's world, anyone with an Internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are low, if not non-existent.

That's what makes choosing the right digital marketing agency so tricky.

Here are the 5 essential criteria to consider:

1. Quality of work

When choosing an online marketing agency, it's important to evaluate the quality of their work.

A key indicator is the agency's portfolio.

If you take a look at the types of websites and digital campaigns they've created previously, you can get an idea of their expertise and experience in the industry.

Another important consideration is the range of services the agency offers.

Ideally, they should be able to provide a full suite of web design and digital marketing solutions, including SEO and social media management.

Additionally, large agencies hire talented team members with a variety of skills and backgrounds, allowing them to offer a high level of creativity and innovation in their work.

Overall, by considering these factors when choosing an agency, you can be sure you're partnering with a company that has both the skills and experience to help your business thrive online.

2. References and testimonials

Before entrusting your website to an agency, it is essential to check their references and the qualifications of their team.

A good agency will have a portfolio of websites that they have designed and developed, which you can consult to get an idea of their style and level of work.Smart digital marketing agencies take pride in the people they work with and the work they do. Plus, they usually display their partnerships for all to see.

You don't necessarily need to know who their past clients are (bonus points if you do). But if you can't find a list of previous clients or examples of their work, it may mean they haven't worked with anyone.

That said, some types of services aren't easy to post, like content marketing and SEO. Therefore, agencies that specialize in these areas are not always able to showcase their work in a portfolio.

However, a client list is a good indication of their experience.

By taking the time to check these things out, you can be sure that you are choosing an agency that will provide you with the high-quality website you deserve.

makria agency portfolio

Remark: For services such as graphic design or website development, you should see a well-designed showcase of the type of work they do.

If you can't find examples, move on to a service provider whose portfolio matches your expectations.

3. Experience and team training

When choosing an online agency for your business, it is essential that you consider a number of different factors.

First and foremost, you should look at the experience and qualifications of the agency's team.

For example, you won't hire someone to design a logo if they don't have a graphic designer.

Check their homepage to see if their team members are listed.

And if not, LinkedIn is also a good place to look. Start by searching for the agency. Then click on 'People' to see a list of everyone who works there.

A good online agency will have years of experience working with clients in your industry, as well as a thorough knowledge of the latest web design trends and technologies.

Additionally, you should evaluate the quality of their work by reviewing samples of their previous projects, as well as any accreditations or certifications they may have received.

Check their homepage to see if their team members are listed. By considering all of these factors, you can be sure you are choosing an agency that has the expertise to produce high-quality web solutions that help your business thrive online.

4. A well-designed website

A website is like a warm entrance that welcomes the right people.

found agency linkedin

The best digital marketers know how essential a well-designed website is. Therefore, if they don't execute internal projects properly, why would you expect them to provide something better for yours?

This is especially true if they offer website development or design services.

So browse their website and listen to your gut.

If you feel like it's not well designed or is of poor quality, it's best to turn to an agency that focuses on designing and providing great user experiences.

5. The ability to collaborate

When choosing an agency to handle your web design and development needs, it's essential to evaluate their ability to collaborate effectively.

Ideally, an agency will have a strong track record of working with clients, listening to their feedback and incorporating that feedback into the final product.

It's also important that the agency has a clear understanding of your key business goals and a solid strategy for achieving those goals.

In addition, the team should be composed of skilled developers and designers who can work together seamlessly and create high-quality websites that meet your specifications.

It is essential to work with a digital marketing agency that shares the same values and operates in a similar environment.

This ensures that they fit in and work well with your team. Ultimately, an agency is an extension of your business. Choosing an agency with the right values and culture is just as important as considering the quality of their work.

The last thing you want is the stress of working with a group of people who don't have the same values or operate in the same way.

Look at the words and phrases an agency uses to describe what they do. Does it match your core values and the results you expect?

If not, move on to an agency that you feel is a better fit.

Ultimately, when looking for an agency that can deliver professional results, the ability to collaborate effectively should be one of your top considerations.

6. They don't overpromise

The type of results an agency promises on their website is a strong indication of their understanding of the industry.

For example, anyone who claims to be able to get you to the top spot on Google quickly doesn't know that SEO is both a long and short term marketing strategy. Or that you have to work continuously to maintain it.

So they are probably not the person you should hire to help you optimize your website.

Pay close attention to the claims and promises they make.

Make sure they match what you know about the industry. And remember that outlandish or seemingly impossible promises are a major red flag.

Stick to digital marketing agencies that offer transparency and realistic promises.

7. They are easy to get in touch with

The best digital marketing agencies

make it as easy as possible for potential clients to get in touch with them.

Navigating their website shouldn't feel like a maze.

In a perfect world, their contact information is no more than a click away, no matter what page you're on. And they provide a clear call to action, so you know what to do next.

Also, your first step should be very clear. Do you want to schedule a consultation? Maybe you need to fill out a contact form to get more information or a personalized quote?

If it's not obvious or you're struggling to understand how things work, consider choosing a digital marketing agency that simplifies the process.

makria agency contact us

8. Price

Of course, price is an important factor to consider when choosing a web agency.

After all, you have a budget to stick to!

However, it is important to note that price should not be your only selection criterion.

Indeed, it is often preferable to pay a little more to benefit from a superior quality service.

In addition, some agencies offer all-in-one packages at affordable prices, which can save you a lot of time and money in the long run.

Finally, keep in mind that price is not always an indicator of quality of work.

Sometimes a cheaper web agency can provide just as good a service as a more expensive one.


In conclusion, there are many factors to consider when choosing a web agency.

However, the five criteria listed above are essential to ensure that you make the best possible choice for your business.

By following these tips, you are sure to find a web agency that meets all your needs and will help you achieve your business goals.

Frequently asked questions about selecting a digital company

A portfolio and/or list of past clients.

When looking for a digital agency, the first thing you should do is look at their portfolio. A digital agency's portfolio is a great way to get a feel for their style and see if they are a good fit for your project.

Experienced and specialized team members.

You'll want to make sure the digital agency you choose has a team of experienced professionals who are experts in their field. The specialized team members will be able to provide you with the best possible results for your project.

A well designed website.

The digital agency you choose should have a well-designed, easy-to-navigate and informative website. This will give you a good idea of their level of professionalism and attention to detail.

Social proof and a solid reputation in the industry.

Look for social proof in the form of online reviews and testimonials from past customers.

Similar core values and company culture.

When choosing a digital agency, it's important to make sure their core values and company culture match yours. This will help ensure a smooth and successful working relationship.

They don't make outlandish promises.

Be wary of digital agencies that make outlandish promises, such as guaranteeing first page rankings on Google. While they may be able to deliver on their promises, it's important to remember that no one can guarantee results.