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Working with an agency vs. hiring: what's the difference?


So you're considering working with a digital marketing agency. That's great!

But are you sure it's the right decision for your business?

What about hiring in-house staff? Which option is best for you?

In this blog post, we'll discuss the pros and cons of both options and help you decide which one is right for your business.

1. Working with a digital marketing agency

Working with a digital marketing agency can be an extremely beneficial and effective way to achieve your business goals.Agencies have extensive experience in online marketing, including SEO, paid advertising, social media marketing and content creation.

They also have access to a wide range of tools and technologies that can help you optimize your website and reach new audiences.

Whether you're looking to attract more customers or improve your brand awareness, partnering with a digital marketing agency is a smart choice that will help you achieve your goals faster and easier than working alone.So if you're ready to take your business to the next level, consider working with a talented agency today.

2. Hire in-house staff

When it comes to hiring employees, there are generally two main options: work with an agency or bring in-house talent.

On the one hand, agencies can help find some of the most talented and qualified professionals for a wide range of roles.

In addition, using an agency can allow you to tap into specific expertise that may not be widely available on the open market.

However, working with an agency often comes with additional costs and can also involve a degree of uncertainty.

On the other hand, hiring in-house staff allows you to build long-term relationships with your team members and become more involved in their day-to-day work.

Plus, having internal employees means you have more control over training and development needs, which can be important in establishing a consistent team culture.

Ultimately, whether you choose to work with an agency or hire internally will depend on your individual needs and priorities as a company.

Nonetheless, when making this decision, it's important to keep in mind the potential benefits and challenges of both options, so you can choose the right fit for your business.

3. The benefits of working with an agency

Working with an agency can bring a number of benefits to businesses and organizations of all types, and can be an excellent choice for companies of all sizes.First and foremost, agency professionals have extensive knowledge and expertise in their particular field.

This means they are well positioned to help guide clients through complex situations, making recommendations based on their extensive experience.

In addition, working with an agency often allows clients to tap into the agency's vast network of contacts and resources.

Ultimately, by partnering with an agency, companies and organizations can help enhance their own capabilities and become more successful.

Finally, it is important to find a reputable and experienced agency that you can trust to deliver results.

Otherwise, you could be wasting time and money on a campaign that doesn't produce the results you want.

You can also think of digital agencies as an outsourced team or, in some cases, as a group of freelancers working together.

Deeper expertise:
Agencies are more likely to have deep expertise in a specific role or industry. This is because they most likely specialize in a certain area or have worked with clients in your industry before.

  • Specialty: Most agencies specialize in one or two areas, such as content marketing or performance advertising. Combine this with the fact that they provide these services to many clients, and it's likely that a given agency has a high level of skill and expertise in their field.

  • Industry knowledge: Agencies may be working with dozens of clients at a time. Chances are, they've worked with a company in a similar situation or industry to yours.

Diverse skills:
When you hire an agency, you're not just hiring one person.

You're hiring an entire team and their network, which can sometimes be ten or more people. Even if you hire an agency to help you with SEO, you may find that they have team members who can advise you on content production or even designers who can help you improve your user experience.

  • More perspectives: A diverse team can help solve problems faster. Diversity allows teams to see things from different angles and come up with creative solutions.

  • Flexibility:You may need to expand to another marketing channel or adapt your strategy as the environment changes. Agencies give you more flexibility in your strategy.
    So if social media isn't working, you can easily move on to something else.

Growing a business is not easy. Two of the biggest challenges are finding the right talent and attracting enough new customers.

Using the right digital marketing agency can help alleviate these two major challenges.

When it comes to talent, you won't have to worry about finding and hiring marketers. You also won't have to set up a management structure for this department.

To scale your growth, simply double down on what's already working with your agency and completely exhaust that marketing channel.

If at some point that marketing channel stops working, you can simply leverage the diversity of your agency to test new channels.

Transparent control:


When hiring internally, it can be difficult to accurately verify the quality of the hire.

First, it can be difficult to validate the accuracy of the claims on one's resume.

References can be helpful, but employers generally stay on the safe side and give a positive reference to avoid any potential legal issues.

The agency situation is a little different, however, and clients are very transparent and vocal if an agency has not performed to their satisfaction.

You can easily find and read customer reviews of a particular agency on websites like Trustpilot before deciding to work with an agency.

Dedicated partner:
The dynamic between working with an agency and hiring an employee is very different.

An employee understands that they are part of a chain of command. That means he or she is unlikely to think on a strategic level unless he or she is part of senior management.

A digital marketing agency is different in that they work with you as a partner.

So in many ways, you're not paying for an additional team of employees, but rather a marketing partner or even a co-founder.

  • Results-driven: Your agency partner knows that if they don't produce results, your working relationship won't last long.

    This means that incentives are well aligned and there is an urgency to get things done.

  • Strategic Perspective: Your digital marketing agency will bring an outside perspective. It will help you see problems you didn't even know existed.

    It will also think, at a much higher level, about how to actually grow your business.

4. The benefits of hiring in-house staff

Hiring in-house staff can also bring a number of benefits to businesses and organizations.

In addition, hiring internal staff can also help you save money in the long run. While you may have to invest in training and development up front, you won't have to pay for the services of an agency on an ongoing basis.

Of course, there are also drawbacks to hiring in-house staff. One of the biggest challenges is finding qualified and experienced candidates.

Another challenge is that you will need to invest time and resources in training and development.

Finally, you will also need to manage your team on an ongoing basis, which can be time-consuming.

As you can see, there are both benefits and challenges to working with an agency or hiring staff in-house.

They believe in the mission:
When recruiting internally, your success depends largely on how you attract and select potential candidates.

Finding the right person for your organization is critical.

Assuming the hiring process is correct, you will ideally work with people who truly believe in your company and your mission.

The right employee will be more emotionally invested than any partner agency, as they will be fully immersed in your company's journey.

  • Engagement:Highly engaged employees can be one of the most powerful tools a company has.

    A high level of engagement means that your employees are likely to go above and beyond to help the company succeed, whether it's by working overtime or solving difficult problems.

  • Cultivate talent:There's no guarantee that you'll retain your employees, but if you do it right, you can cultivate your own star team.

    This will of course take many years of active investment, but you can potentially build a powerful team organically.

Employees are more focused:
When you work with an agency, chances are the people assigned to your project are also working with other clients.

Juggling multiple responsibilities means that the agency you work with may not be able to give you all of its brainpower, as would be the case with an employee working solely at your company.

But keep in mind that focus may not be enough to get results, and even if an agency works with multiple clients, they may have the experience to help you achieve your business goals.

Brand familiarity:
The advantage of building an in-house team is that your employees are fully immersed in your brand.

This means they will naturally be more familiar with your brand and understand your purpose on a more visceral level than with an agency.

A digital marketing agency will of course get used to your brand over time, but it will take longer than an in-house team.

  • Customer knowledge:Better brand knowledge means better customer knowledge.

    Your in-house team will have a clearer picture of what your customers are struggling with, what messages are resonating with them, and how you can better meet their needs.

  • Capabilities:Your employees will also have a more realistic assessment of what your company is capable of in marketing and product development.

    For example, they'll be better able to leverage different teams within your organization to improve marketing activities, including providing content to salespeople.

Better control:
Hiring in-house gives you more control over the execution of your marketing strategy.

While it's generally not a good idea to micromanage (why hire in the first place?), having your own team means you'll have better oversight of what's going on.

Many agencies don't offer this close working relationship and usually have their own processes and ideas on how best to do things.

  • Accessibility:Your in-house team is always present during business hours. If you're in a physical office, you have a much closer working relationship than with an outside agency.

    But even with remote work, you can easily attend a meeting with your team if needed.

  • Flexibility:Typically with agencies, you agree on the scope of work and write it into a contract. It is difficult to deviate from that scope without incurring additional costs and renegotiating.

    With an in-house team, you have more flexibility to change direction, even if you are limited by a lack of skills.

5. How to decide which option is best for you

When deciding whether to work with an agency or hire in-house, there are a few key factors to keep in mind.

First and foremost, you need to consider your budget. If you have the financial resources to invest in training and development, hiring in-house staff may be the right choice for you.

Second, you need to think about your timeline.

If you need results quickly, working with an agency may be the best option.

Finally, you need to consider your business goals.

If you want more control over your marketing campaigns, hiring in-house staff may be the right decision.

Whichever option you choose, remember that the most important thing is to focus on your goals and objectives.

By keeping an eye on the price, you can ensure that you are making the best decision for your business.

If you're still unsure which option is best for your business, it may be helpful to consult with a marketing expert.

They will be able to assess your specific needs and recommend the best course of action.


There is no single answer when it comes to deciding whether to work with an agency or hire in-house staff.

The best decision for your company will depend on your specific needs and priorities.

By taking the time to consider your budget, timeline and goals, you can ensure you make the best decision for your business.

If you're still unsure which option is best for your business, it may be helpful to consult with a marketing expert.

They will be able to assess your specific needs and recommend the best course of action.

In our experience, we believe that working with an agency is often the best choice for businesses.

Agencies have the experience and expertise to help businesses achieve their goals quickly and efficiently.

However, we understand that every business is different and there are circumstances where hiring in-house staff may be the best option.

We hope this article has helped you make the best decision for your business.

Frequently Asked Questions about Web Agencies

Why choose a web & marketing agency?

Digital agencies are always looking for ways to improve your customers' digital experience while preserving your brand identity. The advantage of working with the same agency is that they will know your company and your products better. They will be able to optimize your brand image and marketing campaigns over time, because it is an accumulation of knowledge. And you will get a better return on investment.

How to choose a web & marketing agency?
1. Analyze the quality of the agency's website. How can you be a good agency if you don't have a good branding (a nice showcase) for yourself?
2. Consult their achievements, or ask for those related to your niche.
3. Ask about their price list, or make a quote.
4. Ask about the agency's skills (if they use the latest methods or technology).