Campagne
Candle & Me
Flower Candle
Candle & Me, is a young flower candle brand that collaborates with MAKRIA Agency to create the launch of its very first DIY candle kit, on the Amazon FBA platform.
On this occasion, the agency sets up the store on the Amazon platform, carries out all the branding (packaging, branding, sourcing of articles, etc.), listing, photo shooting, advertising campaigns on Amazon and Facebook. But also a tailor-made landing page to collect a customer database, crucial in order to develop on the different channels.
By merging quality and home-made, this campaign expresses Candle & Me's know-how and art of living.
- Strategies
- Design
- Web
- socialMedia
- Content
- Packaging
- Advertising
Listing for conversions
To accompany the launch of the new Candle and Me floral candle kit, MAKRIA Agency produced a striking listing and ''minimalist'' photo shoots in order to stand out from the crowd in the search results. Everything has been optimized for better conversion while keeping the universe of Mon Précieux, which was an essential element. We also created a landing page as requested by the customer, the purpose of it was to collect customer data before going to Amazon. The user experience had to be very simple and intuitive, in order to be directed to Amazon as quickly as possible.
